Providing information about current air conditions
Dissemination of research to the public, experts and policymakers
Supporting the Government’s clean-up initiatives
Public health research
CAN’s Achievements
Conducted the biggest environmental messaging campaign in Hong Kong
Secured unprecedented public endorsement and contributions from the private sector, e.g., The Link, CSL, MTR, TVB, etc.
Developed a close and supportive relationship with the Environmental Protection Department
Greatly increased the profile of Hong Kong’s air pollution in both local and international media
Fostered unprecedented cooperation between NGOs, experts and politicians, especially in connection with the Government’s recent anti-idling legislation
Launched the most successful viral video to ever come out of Hong Kong – the Daniel Wu Infomercial for “Fresh Air”, resulting in over 170k views of the Cantonese version.
