Launch of youth filmmaking project, “Clean Air 1-2-Go!”, by Focus on Film & Clean Air Network a huge success today!
At 2:45, a large crowd of media, onlookers and kids gathered in front of the video screen at Sogo to witness the unveiling of a 2-minute video about air pollution. The video, which went live at 3 pm sharp, contained highlights from the footage created by 200 secondary school students from 13 schools throughout Hong Kong. These students were exposed to filmmaking for the first time during the last half of 2009, thanks to the coaching and supervision of youth filmmaking NGO, Focus on Film.
Shortly before 3 pm, FoF Artistic Director, Elisa Rossati, CAN campaign manager, Sum Kwong, and celebrity duo, 2R, Race and Roseanne Wong, ascended the podium to congratulate the kids and say a few words about the desperate state of Hong Kong’s air. Roseanne, in particular, drew some pointed comparisons between Singapore, her home town, and Hong Kong.
After the banner-signing and photo-taking in front of Sogo, 60 students and teachers gathered at Times Square restaurant, SML, to meet each other and journalists.
There were a lot of media at today’s event, including Apple Daily, Oriental Daily, TVB and the SCMP, so expect to see coverage in your favorite publication this week.
We will also be posting the FoF clips on the CAN website this week.
CAN is the #1 resource for health, news, policy about air pollution with a special focus on Hong Kong policy and events.
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